This site imagines the website grid as an experiential and subversive space as opposed to an underlying technical system. Websites are first and foremost sites located on the web and can thereby be designed as if they were physical spaces; i.e. their virtual extensions. The design suggests a proto-language or framework for an alternative architecture of the internet; i.e. a webspace. The web can adopt a new interface appropriate for the attention span of the modern web user. If signs dominate our understanding and perception of the every-day maybe the web should deal more directly in the familiar language of signage. This would unlock previously "non-functional" or "impractical" lines, shapes and even whole virtual concepts as equally valid means of navigating the web.

The grid organizes a website like it organizes objects, neighborhoods, cities, etc., and in the same way brings a level of control to the seemingly random behaviors of its users. The homogeneous blocks posit the notion of unity in difference and simultaneously indifference to difference. Each unique page is part of a greater whole and exists on its own. More importantly, the grid becomes didactic - an organizational tool for understanding. You may not know where you're going, but the excitement is in the process of finding out where you arrive, if at all.
The website for a Chicago luxury shoe line communicates feminine empowerment, local fashion and community engagement. An e-store UI concept was proposed for the launch of their first line.
An elementary school in Jerez de la Frontera, Spain needed a serious website update. Their new microsite provided language resources for their revolving door of English teachers as well as for students, while providing a concise overview of the school.